The New England Mountain Bike Association (NEMBA) needed a logo and brand redesign to celebrate its 35 years of trail advocacy and community building. The new logo needed to honor NEMBA's history, have a timeless feel, and be versatile enough for use in various formats—digitally, in print, embroidered, on stickers, laser-etched into bridge decking, and on t-shirts, among other applications. Crucially, it also needed to resonate with NEMBA's diverse chapters throughout New England.

The resulting design features a simplified color palette, silhouetted mountains reflecting the gentle ranges of New England (no jagged peaks here; our mountains are ancient), and an adaptable wordmark that chapters can customize while maintaining brand consistency across the regional organization.